Truth sells.

Since the inception of Boom, this has been a mantra we have followed religiously. While we don’t just do “reality advertising,” we work hard to instill a sense of authenticity and relatability to all campaigns we create. Our most recent photo shoot for STCU is a great example. We worked with photographer Shane Young to create images that strip the subjects down to their deepest essentials. We capture them with all their beauty and flaws, and we utilize this reality to make a compelling case for STCU–one of the most successful credit unions in the nation. We don’t try to make them edgy, we just let their natural traits shine through.

How do we find our subjects? We work with our clients’ front line personnel to discover individuals who have a natural beauty and lightness. In addition, we put ourselves out in the community so that these remarkable people find us. The end result is compelling communication that delivers something remarkable in today’s over-hyped world: the truth.

Here is a peek at some of photos that show how using real people can yield unexpected and beautiful results:

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