Truth sells.

Since the inception of Boom, this has been a mantra we have followed religiously. While we don’t just do “reality advertising,” we work hard to instill a sense of authenticity and relatability to all campaigns we create. Our most recent photo shoot for STCU is a great example. We worked with photographer Shane Young to create images that strip the subjects down to their deepest essentials. We capture them with all their beauty and flaws, and we utilize this reality to make a compelling case for STCU–one of the most successful credit unions in the nation. We don’t try to make them edgy, we just let their natural traits shine through.

How do we find our subjects? We work with our clients’ front line personnel to discover individuals who have a natural beauty and lightness. In addition, we put ourselves out in the community so that these remarkable people find us. The end result is compelling communication that delivers something remarkable in today’s over-hyped world: the truth.

Here is a peek at some of photos that show how using real people can yield unexpected and beautiful results:

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Messaging that matters.

Last October, Boom was introduced to a local non-profit organization working to improve education for Spokane County kids. Through our relationship with Communities in Schools, we became aware of a staggering statistic that is overshadowing the success of Spokane’s school system: one out of every three kids in Spokane County drops out of school. That’s right, one out of three.

We couldn’t just let this happen without trying to help. So we did what we do best and partnered up with Communities in Schools to launch an awareness PR campaign called One in Three. With the help of photographer Shane Young, North by Northwest Productions, Johnston Printing, and Lamar Outdoor this campaign grew to include television, direct mail, billboard and html email advertising. The goal was to bring awareness to this problem, as we quickly found out that most people (just like us) were unaware of the issue.

We believe that all advertising and should be viral—it should be something that people pick up and feel compelled to pass along. We’re happy to say this campaign was a great success. Along with a relatively healthy television presence, the campaign received coverage in Spokane Metro magazine, Northwest Women Magazine, and news coverage on KXLY.

In these tough economic times, CIS is working to raise money to fund their programs so that they will be able to bring their services to more schools in Spokane County. We applaud Ben Stuckart for his tireless effort and dedication.

To learn more about how you can get involved go here.

View the television spots.